Audit Website User Experience Kenya

Audit website user experience Kenya businesses depend on to identify problems, fix usability issues and improve conversions. A UX audit helps you understand how visitors interact with your website and what prevents them from taking action. When users struggle, your website loses leads.

A UX audit reveals what works, what fails and what must be improved.

Start With Speed Performance

Speed is the first UX factor. Test your site using:

Google PageSpeed Insights
GTmetrix
Lighthouse

Check for:

Large images
Slow hosting
Heavy scripts

Fast websites create better user experience.

Evaluate Mobile Responsiveness

Most Kenyan visitors browse on phones. Check:

Text readability
Button sizes
Layout scaling
Tap friendly spacing

Mobile UX must be smooth and intuitive.

Analyse Navigation and Menu Structure

Ask yourself:

Can users find information easily?
Are menu items labelled clearly?
Is the navigation consistent across pages?

Clear navigation reduces user frustration.

Review Your Homepage Clarity

Your homepage should instantly answer:

What do you do?
Who is it for?
Why should users trust you?

If these answers are unclear, UX needs improvement.

Check Content Readability

Users scan, not read. Ensure:

Short paragraphs
Bullet points
Clear headings
Strong contrast

Readable content improves engagement.

Evaluate Calls to Action

Your CTAs must be:

Visible
Clear
Benefit driven
Placed strategically

Weak CTAs reduce conversions.

Test Internal Linking

Internal links guide users. Ensure:

Logical linking
Keyword rich anchors
No broken links

Good linking improves both UX and SEO.

Review Forms and Contact Options

Test:

Contact forms
Booking forms
Inquiry buttons
WhatsApp links

Forms must be easy to complete.

Check Visual Hierarchy

Users should see the most important elements first. Evaluate:

Heading size
Color emphasis
Button placement

Strong hierarchy guides user action.

Test Interactivity and Feedback

Interactive elements include:

Hover states
Button feedback
Link highlights

Lack of feedback confuses users.

Check for Distracting Elements

Remove:

Excessive animations
Pop ups appearing too early
Cluttered graphics

Simplicity improves clarity.

Analyse User Behavior With Heatmaps

Use heatmap tools to understand:

Click patterns
Scroll depth
Ignored sections

Heatmaps reveal real user behavior.

Check Accessibility

Your website should be usable for everyone. Review:

Font size
Contrast ratios
Alt text on images

Accessibility boosts UX and SEO.

Test Your Checkout or Lead Flow

For ecommerce or service businesses, test:

Add to cart
Checkout steps
Payment integrations
Lead submission paths

Smooth flows increase conversions.

Gather User Feedback

Ask real users or customers:

What confused you?
What was difficult to find?
What discouraged you?

User feedback is the most honest audit tool.

Document Issues and Prioritise Fixes

Group findings by:

High impact issues
Medium priority issues
Low priority issues

Fix high impact problems first.

How Africa Web Experts Conducts UX Audits

At Africa Web Experts, we perform detailed UX audits to improve user behavior, clarity and conversions. Explore UX focused project examples on our Portfolio page and learn about our optimisation solutions on the Services page. For a full UX audit, reach out via the Contact page.

Frequently Asked Questions

Why is UX auditing important?

It reveals issues that stop users from converting.

How often should I perform a UX audit?

Every 6 to 12 months.

Does UX affect ranking?

Indirectly, yes. Better UX improves engagement signals.

Can a UX audit increase conversions?

Yes. Fixing usability issues boosts sales and inquiries.

Can Africa Web Experts audit my website?

Yes. We perform full UX and performance audits.

Final Call to Action

A UX audit helps you understand what your users experience and what must be improved. If you want a website that is clear, fast and conversion ready, Africa Web Experts is ready to help.

Reach out today and improve your user experience.

How to Audit Your Website User Experience