How to Build Trust with Your Website Footer
Build Trust With Website Footer Kenya
Build trust with website footer Kenya businesses depend on by using this often ignored section as a powerful credibility tool. A well structured footer helps visitors feel confident, informed and supported. It reassures them that your business is real, reliable and committed to transparency.
Your footer is your final chance to win trust before visitors leave.
Why the Website Footer Matters
Many users scroll to the footer to confirm:
- Legitimacy
- Professionalism
- Contact details
- Business information
- Social proof
A strong footer boosts confidence and credibility.
Include Clear Contact Information
Show users that you are reachable. Add:
- Phone number
- Email address
- WhatsApp button
- Physical location
Easy access to communication increases trust.
Add Quick Links for Better Navigation
Helpful footer links include:
- Services page
- Portfolio
- About page
- Blog
- Contact page
Quick links improve user flow and reduce frustration.
Include Social Media Icons
Social platforms reinforce legitimacy. Add icons linking to:
- X
Active social profiles build credibility.
Add Legal and Policy Pages
Trust grows when businesses are transparent. Include:
- Privacy policy
- Terms and conditions
- Refund policy (if applicable)
Policies reduce perceived risk.
Use Clear Branding
Include:
- Logo
- Brand colors
- Tagline or mission statement
Consistent branding strengthens recognition.
Add Trust Badges or Certifications
If applicable, include:
- Industry certifications
- Security badges
- Membership logos
These elements reassure visitors of your professionalism.
Showcase Small Testimonials or Awards
A footer can feature short quotes or badges from:
- Clients
- Media mentions
- Awards
This adds subtle but effective social proof.
Add Newsletter or Lead Capture Options
Encourage engagement by adding:
- Email subscription form
- Free resource download link
Lead capture increases conversions.
Use a Clean and Structured Layout
A cluttered footer reduces trust. A clean footer should have:
- Clear sections
- Proper spacing
- Simple typography
Professional layout improves clarity.
Optimise for Mobile Users
Ensure your footer is readable on small screens. Check for:
- Stacked layout
- Large taps targets
- Readable text
Mobile friendly footers improve usability.
Keep Information Updated
Outdated details hurt credibility. Regularly update:
- Contact details
- Social links
- Services
- Policies
Fresh information reflects professionalism.
How Africa Web Experts Designs Trust Building Footers
At Africa Web Experts, we create footers that combine clarity, structure and trust signals for maximum impact. View strong footer designs on our Portfolio page and explore our web solutions on the Services page. For footer design improvements, reach out via the Contact page.
Frequently Asked Questions
Why is the footer important?
It builds credibility and improves navigation.
What should I include in my footer?
Contact info, quick links, social icons and policies.
Do users check the footer?
Yes. Many visitors scroll to it for verification.
Can the footer improve conversions?
Yes. It builds trust and supports user actions.
Can Africa Web Experts redesign my footer?
Yes. We build clean, trust focused footer layouts.
Final Call to Action
A strong footer helps you build trust, improve navigation and reassure visitors. If you want a footer that strengthens your website’s credibility, Africa Web Experts is ready to help.
Reach out today and upgrade your footer design.
