How to Prepare Your Business for a Website Redesign
A Redesign Is More Than a New Look
A website redesign Kenya businesses undertake is not just about changing colours or updating images. It is a full strategy upgrade. A redesign improves speed, user experience, conversions and overall brand perception. The better prepared your business is, the stronger the final outcome will be.
Know Why You Are Redesigning
Start by identifying the main reason behind the redesign. Common motivations include:
- Slow website speed
- Poor mobile experience
- Outdated design
- Low conversions
- Difficult navigation
- Weak SEO performance
Understanding your goal helps create a redesign plan that solves the real problem.
Analyse Your Current Website
Review your existing website to see what works and what does not. Check:
- Which pages get the most traffic
- Which pages visitors ignore
- What users complain about
- Whether the site loads fast
- How the site performs on mobile
This analysis provides a clear picture of what needs changing.
Understand Your Target Audience
A redesign must reflect the needs of your users. Define your target audience based on:
- Age
- Location
- Behaviour
- What they search for
- How they use the internet
A website that matches user behaviour performs better.
Define Clear Conversion Goals
Your redesign should guide visitors toward a specific action. This may include:
- Sending inquiries
- Calling your business
- Booking appointments
- Making purchases
- Filling a form
Clear goals ensure your new website is built with purpose.
Plan Your Website Content
Content plays a big role in redesign success. Review and update:
- Service descriptions
- About page
- Blog content
- Calls to action
- Visuals and branding
Fresh, clear and well structured content strengthens your website.
Prepare Your Branding Materials
If you have new colours, fonts or logos, gather them early. Consistent branding makes your redesign stronger and more professional.
Evaluate Technical Requirements
Think about what features your new website should have, such as:
- WhatsApp integration
- M-Pesa payments
- Booking systems
- Live chat
- Customer portals
- Dashboards
Planning these features ahead helps avoid delays.
Choose the Right Web Design Team
Your redesign partner determines the quality of your results. Look for a team that understands strategy, SEO, mobile first design and performance. At Africa Web Experts, we combine design and development expertise for complete website transformation.
Explore our completed projects on the Portfolio page and review our full services on the Services page.
Prepare for Downtime and Migration
A redesign may involve temporary downtime. Plan for:
- Content backups
- Domain management
- Email stability
- Smooth migration
Good planning ensures your business continues running without interruptions.
Communicate With Your Team
Ensure your staff understand the redesign plan. They may need to:
- Test new pages
- Review content
- Provide feedback
- Update client communication
Team involvement leads to better results.
Set a Realistic Timeline
A successful redesign takes time. Rushing the process leads to mistakes. Work with your design team to create a timeline that balances speed with quality.
Frequently Asked Questions
How long does a website redesign take?
Most redesigns take a few weeks to a few months depending on the size and complexity.
Do I need new content for a redesign?
Not always, but updating content improves user engagement and SEO.
Can my old website stay online during the redesign?
Yes. Most redesigns happen on a separate server before going live.
How much does a redesign cost in Kenya?
Cost depends on features, design complexity and technical requirements.
Will a redesign improve my SEO?
Yes. Faster speed, better structure and updated content all support stronger SEO.
Final Call to Action
A website redesign is an investment in your business growth. When done correctly, it improves visibility, trust and conversions. If you want a strategic, modern and performance driven website redesign, Africa Web Experts is ready to guide you.
